Part 3 of the Niche Case Study Blueprint
A lean site works best at the start. Fewer pages means fewer decisions for readers and faster publishing for you. Here is the four page structure I would use now to launch a small space brand, grow sign ups, and keep things simple.
Why Big Sites Struggle At The Start
Large menus and many pages feel professional, but they create friction.
- Too many choices slow people down.
- No clear next step means fewer sign ups.
- Good content gets buried under layers of navigation.
- Readers leave before they ever see an email form.
The fix is to make the next step obvious on every page.
The Four Page Structure I Would Use
Keep one job per page. Make the call to action consistent.
Quick Overview
| Page | Purpose | Must Haves | One Thing To Avoid |
|---|---|---|---|
| Home | Make a clear promise | Headline, three short benefits, one call to action | Sliders and busy graphics |
| About | Build trust fast | Why you understand small spaces, your approach, light proof | Long life stories |
| Blog | Deliver value and rank | Clear categories, internal links, freebie postscript | Hiding the email form |
| Freebie Landing | Convert visitors | One benefit headline, short description, simple form | Extra links and distractions |
Page 1: Home — The Clear Promise
Open with who you help and what they get.
- Headline: Quick Organisation Solutions For Small Spaces That Actually Work
- Subhead: Practical fixes you can try today. No perfect Pinterest setups required.
- Three Benefits: Small space friendly, quick to set up, tested in real life
- One Call To Action: Get The Small Space Storage Guide
Add one image that shows a real, lived in space. Keep the page short.
Page 2: About — The Trust Builder
Explain why your advice fits this reader.
- The constraints you know well
- What makes your approach different
- Simple proof: a before, an after, and a one week check back
- Repeat the same call to action from the home page
Keep it friendly, specific, and brief.
Page 3: Blog — The Value Demonstrator
Use three post types at the start.
| Post Type | What It Does | Example Titles | Call To Action |
|---|---|---|---|
| Specific Problem | Solves one pain fast | How To Organise A Shared Bedroom Without Annoying Your Flatmate | Link to the guide that fits |
| Room Guide | Bundles fixes by space | Tiny Bathroom Storage That Actually Fits | Link to a room checklist |
| Seasonal Round Up | Catches timely searches | Christmas Decoration Storage For Small Homes | Link to a label pack teaser |
Every post should open with the problem in plain language, give five to eight fixes, include photos if possible, link to two related posts, and end with the freebie.
Page 4: Freebie Landing — The Conversion Engine
Make it simple and focused.
- Headline: Small Space Storage Guide
- Inside: Room by room checklist, printable shopping list, simple measuring guide, five mistakes to avoid
- Form: One field for email
Nothing else on the page.
Why I Would Pick Two Platforms (Not Five)
Choose platforms your reader already uses. Focus makes publishing realistic.
| Platform | Why It Works For This Niche | What To Post | What To Avoid |
|---|---|---|---|
| People search for storage ideas, content lasts, steady blog traffic | Room boards, before and afters, quick tip graphics | Posting once then stopping | |
| Good for real spaces and quick tips | Carousels, simple reels, short stories | Daily posting and staged perfection |
Aim for three to four useful posts per week on Instagram and one to two fresh pins per blog post on Pinterest.
A Simple Email Setup I Would Start With
Email builds trust and drives sales over time. Keep it short and useful.
| Goal | Key Line | |
|---|---|---|
| 1 | Deliver the guide and one quick win | Try this ten minute tidy tonight |
| 2 | Your story and the constraint you solve | Small spaces and busy weeks |
| 3 | Most read post with context | Why this fix works in rentals |
| 4 | Reader spotlight or question | What would you try next |
| 5 | Gentle product mention | Planner page you can print today |
Then send a weekly note called Small Space Sunday with one tip, one real photo, one link.
The Blog Strategy I Would Follow
Start with a tight plan so publishing is easy.
- Write ten titles across the three post types.
- Draft outlines with product slots ready.
- Add a related posts section to each draft.
- Create two to three pins per post with different titles.
- Link each post to the freebie.
What To Track In Month One
Replace vague goals with simple numbers.
- Visits per week to the blog
- Email sign ups per week
- Pin saves and outbound clicks
- Comments or replies mentioning small spaces, rentals, or time limits
These indicators show whether the promise is clear and useful.
Your Two Week Launch Plan
Get the site live and working without burnout.
| Day | Task | Output |
|---|---|---|
| 1 | Write the home page | Headline, three benefits, one call to action |
| 2 | Draft the about page | Short story, difference, proof pattern |
| 3 | Plan ten blog posts | Titles and outlines |
| 4 | Write Post 1 | Include related links and freebie postscript |
| 5 | Build the freebie landing page | One headline, short description, form |
| 6 | Create the freebie PDF | Checklist, shopping list, measuring guide |
| 7 | Set the welcome sequence | Five short emails |
| 8 | Set up Pinterest boards | Board names by room and problem |
| 9 | Design three pin templates | How, why, and what title styles |
| 10 | Publish Post 1 | Two pins live |
| 11 | Write Post 2 | Two pins live |
| 12 | Schedule Small Space Sunday | First weekly email ready |
| 13 | Publish Post 3 | Two pins live |
| 14 | Review metrics and adjust titles | Keep what works, cut what does not |
Useful AI Prompts
- Write a home page hero in 120 words for a small space organisation site. Include a clear promise, three benefits, and one call to action.
- Turn these three message pillars into a short about page: small space friendly, quick to set up, real life proofed.
- Outline a five email welcome sequence for the Small Space Storage Guide in UK English. Keep each email under 300 words.
- Give me 20 Pinterest titles starting with how, why, or what for rental friendly storage.
- Draft three freebie landing page variations. Keep one benefit headline and a ten word button.
👇 Pause And Think
Which two platforms can you keep up with next month, and what tiny routine will you follow each week to stay consistent?
See Also On Good Time To Start
- Blogging Statistics in 2025: Why More People Are Turning Experience Into Income
https://goodtimetostart.com/blogging-statistics/ - 15 Blogging Niches for Retirees in 2025: Turn Life Experience into Profit
https://goodtimetostart.com/blogging-niches-for-retirees/
Download The Niche Blueprint Workbook
The workbook for this series is linked in the final post.