At 55, my colleague Sarah was made redundant from her HR role after twenty years. Eighteen months later, her blog about workplace wellbeing gets thousands of readers each month. She’s not alone, and the 2025 blogging statistics prove it.
I’ll be honest, I never imagined blogging could be a serious income stream. Not for someone like me, anyway. But here we are, and the latest data tells a very different story about who’s succeeding online.
Content creators are turning everyday experience into reliable income. And before you roll your eyes and think “not me, surely,” let’s dig into why that might not be true anymore.
You don’t need to twerk on TikTok or post brunch photos on Instagram. You don’t need to be an influencer or a tech wizard. What you do need is life experience, a bit of patience, and a willingness to share what you know in blog form.
But What If I’m Too Late to Start?
This is the question I hear most often, usually followed by “aren’t all the good topics taken?” The short answer is no. The longer answer involves some rather encouraging statistics.
77% of internet users regularly read blog posts, which means millions of people are actively seeking helpful, honest, and relatable information online. The kind someone with a few decades of experience is uniquely placed to offer.
Here’s what surprised me most: the bloggers earning steady income aren’t twenty-something lifestyle gurus. Many are people in their forties, fifties, and beyond, writing about what they actually know rather than what they think will go viral.
Why Blogging Still Works (and Pays)
Blogging might seem like old news, but the 2025 statistics say otherwise. Around 600 million blogs are active globally, which sounds overwhelming until you realise most are abandoned after a few posts or filled with AI-generated nonsense. There’s genuine space for thoughtful, experienced voices.
And yes, blogging still generates income. The best part? People are doing it on their own terms, fitting it around retirement plans, part-time work, or simply as a way to share knowledge that matters.
Let’s put this into context: 7.5 million blog posts are published each day, but the ones that perform best aren’t rushed or flashy. They’re helpful. In fact, long-form blog posts (about 2,400 words) consistently rank higher and attract more loyal readers. That’s good news if you prefer depth over quick takes.
The “But I’m Not Tech-Savvy” Problem
One of the biggest myths is that blogging requires technical expertise. The truth? It’s never been easier to create quality content without coding skills.
I started my blog using WordPress, which felt intimidating at first. But setting it up took about as long as assembling IKEA furniture, and now I can add new posts as easily as sending an email.
AI writing tools can help with structure, spelling, and grammar when you’re stuck. Platforms like WordPress make it simple to set up a blog without technical headaches. Tools like Grammarly catch my typos, and scheduling apps mean I can write when inspiration strikes, even if that’s 6am with a cup of tea in my pyjamas.
I started using Pinterest and Facebook to share posts that genuinely help people. No filters, no fuss, and that traffic adds up surprisingly fast.
Real Trends You Can Actually Use
Here are some 2025 blogging statistics that surprised me (in a good way):
- 600 million blogs are active globally, which means there’s room for yours among all that noise.
- Around 7.5 million new blog posts are published each day, but most lack the depth your experience can provide.
- The ideal blog post length for visibility is 2,450 words, perfect if you prefer thorough explanations over snappy soundbites.
- Adding a video to your post increases the time readers spend on your page by up to 88%, though a simple phone recording works fine.
- 80% of successful bloggers now use AI tools regularly, levelling the playing field for newcomers.
Most high-earning bloggers aren’t full-time content creators. Many are retirees, part-timers, or people building something steady on the side while maintaining other commitments.
From Boardroom to Blog: Your Experience Goldmine
If you’ve worked in any professional role, you’re sitting on content gold. The blogging world is crying out for real stories, tested tips, and honest insights from people who’ve actually done the job.
That presentation you gave on team management? That’s a five-part blog series. Those difficult client conversations you navigated? Perfect case studies for new managers. The budget spreadsheets you created? Exactly what someone is searching for at 11pm on a Sunday.
Think of all the PowerPoint presentations, training sessions, and workplace challenges you’ve handled. That knowledge might feel ordinary to you, but it’s exactly what someone else is desperately googling right now.
I remember my first blog post about handling difficulties. It felt too obvious to write, but six months later, it’s still my most-read article. Apparently, “obvious” to me was revelation to others.
👇 Pause and Think: If you could turn one part of your career into a blog post, what would it be? Drop a quick comment below — I’d love to hear your ideas.
The Reality Check Nobody Mentions
Let me be honest about what blogging actually involves, because nobody talks about this part.
Most bloggers don’t earn anything in their first three months. Good posts take 2-4 hours to write initially (you get faster). You’ll probably delete your first five attempts, and that’s completely normal.
I spent two weeks writing my first post, convinced it was terrible. It probably was, but I published it anyway. The second post was better. The tenth was actually quite good. You learn by doing, not by planning.
Your first month might bring ten readers. Your third month might bring fifty. But those fifty people chose to spend their time reading your words, which is actually remarkable when you think about it.
Building Trust in a World of Clickbait
In a world full of misleading headlines and half-truths, blogs that get facts right stand out. Double-checking statistics, quoting reliable sources, and being transparent when updating posts builds reader trust and keeps people coming back.
I treat fact-checking like making proper tea: it’s a small step that makes everything better. Tools like Google Alerts help me stay current on topics I care about, and when I make a mistake, I fix it openly. Readers respect honesty over perfection.
They want human voices, not polished corporate speak. They want to know you’ve actually tried the advice you’re giving.
What Makes Blogging Work in 2025
It’s tempting to think you’ve missed the boat, but the statistics suggest otherwise. There’s plenty of space for new voices, especially those with lived experience and genuine insights.
Here’s why blogging works, particularly for people exploring post-career options or side projects:
Flexible schedule: blogging fits around your life, not the other way round.
Low start-up costs: you can begin with just a laptop and internet connection.
Skills you already have: writing, presenting, mentoring, problem-solving all translate directly.
Platforms that actually help: Medium for simplicity, WordPress for control, LinkedIn for professional topics.
You don’t need a complete career change. You just need to start sharing what you know.
Your Knowledge Is Worth Sharing
The data is clear. Blogging in 2025 is thriving, not fading. It’s full of opportunities for people who’ve built careers, solved problems, and learned hard-won lessons over the years.
This isn’t about becoming internet famous. It’s about building a platform where your expertise matters, where your words help others, and where your experience has value.
If you’ve ever thought, “Someone should write that down,” maybe that someone is you. Start small. Three blog post ideas about what you already know. That’s it. No pressure to publish tomorrow.
The internet needs more voices like yours: experienced, thoughtful, and real.
Let’s Talk: What Would You Write About First?
Have you ever considered starting a blog? Or maybe you already have one and you’re wondering if it’s worth continuing?
I’d love to hear what’s on your mind. Drop a comment below: What would your first blog post be about, and what’s the biggest thing holding you back from writing it?